TY  - BOOK
AU  - Perrey,Jesko
AU  - Spillecke,Dennis
ED  - ebrary, Inc.
TI  - Retail marketing and branding: a definitive guide to maximizing ROI 
AV  - HF5415.1255 .P47 2013eb
PY  - 2013///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Retail trade
KW  - Electronic books
KW  - local
N1  - "Perspectives on consumer industries & retail"--Cover; Includes index; pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10634640
ER  -