TY  - BOOK
AU  - Barden,Phil
ED  - ebrary, Inc.
TI  - Decoded: the science behind why we buy 
AV  - HF5415.32 .B37 2013eb
U1  - 658.8/342 23
PY  - 2013///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons Ltd.
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10646005
ER  -