TY  - BOOK
AU  - Guzmán,Francisco
AU  - Iglesias,Oriol
ED  - ebrary, Inc.
TI  - The challenges facing brand managers today
T2  - Journal of product & brand management : featuring pricing strategy & practice,
AV  - HF5415.153 .C43 2012eb
PY  - 2012///
CY  - [Bradford]
PB  - Emerald Insight
KW  - New products
KW  - Management
KW  - Marketing
KW  - Branding (Marketing)
KW  - Advertising
KW  - Brand name products
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10651494
ER  -