Dominick, Joseph R. <br/><br/>
The dynamics of mass communication / 
Joseph R. Dominick. 
 - 5th ed. 
 - New York :  McGraw-Hill,  1996. 
 - p. cm. 
 - McGraw-Hill series in mass communication .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070179964 (acidfree paper) 
<br/><br/><label>LCCN: </label>95040569 
<br/><br/><label>LC Class. No.: </label>P90  P90  P 90  / .D59 1996  / .D59  / .D59 
<br/><br/><label>Dewey Class. No.: </label>302.23