Martinez Onaindia, Carlos. <br/><br/>
Designing B2B brands  lessons from Deloitte and 182,000 brand managers /  [electronic resource] : 
Carlos Martinez Onaindia & Brian Resnick. 
 - Hoboken, N.J. :  Wiley,  c2013. 
 - xiii, 209 p. :  col. ill., col. ports. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Brand name products--Management.<br/>Corporate image.<br/>Logos (Symbols)--Design.<br/>Trademarks--Design.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .M37 2013eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27