TY  - BOOK
AU  - Martinez Onaindia,Carlos
AU  - Resnick,Brian
ED  - ebrary, Inc.
TI  - Designing B2B brands: lessons from Deloitte and 182,000 brand managers 
AV  - HF5415.1255 .M37 2013eb
U1  - 658.8/27 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Branding (Marketing)
KW  - Management
KW  - Brand name products
KW  - Corporate image
KW  - Logos (Symbols)
KW  - Design
KW  - Trademarks
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10667415
ER  -