Gordon, Ian H. <br/><br/>
Managing the new customer relationship  strategies to engage the social customer and build lasting value /  [electronic resource] : 
Ian H. Gordon. 
 - Hoboken, N.J. :  Wiley,  2013. 
 - xxi, 327 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations--Management.<br/>Social media--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .G67 2013eb