Orlik, Peter B. <br/><br/>
Broadcast/cable copywriting / 
Peter B. Orlik. 
 - 5th ed. 
 - Boston :  Allyn and Bacon,  c1994. 
 - xx, 540 p. :  ill. ;  25 cm. 
<br/><br/> "Previous editions were published under the title Broadcast copywriting ... "--T.p. verso. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205150829 
<br/><br/><label>LCCN: </label>93027113 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcast advertising.<br/>Broadcasting--Authorship.
<br/><br/><label>LC Class. No.: </label>PN1990.9.A88  PN1990.9  PN1990.9  PN1990.9  / O7 1994  / .A88  / O7  / .A88  / O7  / .A88  / O7 
<br/><br/><label>Dewey Class. No.: </label>808/.066791