TY  - BOOK
AU  - Orlik,Peter B.
AU  - Orlik,Peter B.
TI  - Broadcast/cable copywriting
SN  - 0205150829
AV  - PN1990.9.A88PN1990.9PN1990.9PN1990.9 O7 1994.A88O7.A88O7.A88O7
U1  - 808/.066791 20
PY  - 1994///
CY  - Boston
PB  - Allyn and Bacon
KW  - Broadcast advertising
KW  - Broadcasting
KW  - Authorship
N1  - "Previous editions were published under the title Broadcast copywriting ... "--T.p. verso; Includes bibliographical references and index
ER  -