TY  - BOOK
AU  - Millman,Debbie
ED  - ebrary, Inc.
TI  - Brand Bible: the complete guide to building, designing, and sustaining brands 
AV  - HF5415.1255 .M548 2012eb
U1  - 658.8/27 23
PY  - 2012///
CY  - Beverly, Mass.
PB  - Rockport Publishers
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10690621
ER  -