Smart calling eliminate the fear, failure, and rejection from cold calling / [electronic resource] :
Art Sobczak.
- 2nd ed.
- Hoboken : Wiley, 2013.
- viii, 245 p.
Includes index.
Introduction -- The smart calling concept -- Cold calling is dumb, but prospecting is necessary : smart calling is the answer -- Pre-call planning -- Creating your possible value proposition -- Intelligence gathering : making your calls smart -- Using social engineering to gather intelligence -- About the author.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.