Sobczak, Art.

Smart calling eliminate the fear, failure, and rejection from cold calling / [electronic resource] : Art Sobczak. - 2nd ed. - Hoboken : Wiley, 2013. - viii, 245 p.

Includes index.

Introduction -- The smart calling concept -- Cold calling is dumb, but prospecting is necessary : smart calling is the answer -- Pre-call planning -- Creating your possible value proposition -- Intelligence gathering : making your calls smart -- Using social engineering to gather intelligence -- About the author.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Telephone selling.
Telemarketing.


Electronic books.

HF5438.3 / .S63 2013eb

658.8/72