TY  - BOOK
AU  - Savar,Avi
ED  - ebrary, Inc.
TI  - Content to commerce: engaging consumers across paid, owned, and earned channels 
AV  - HF5414 .S378 2013eb
U1  - 658.8/72 23
PY  - 2013///
CY  - Hoboken
PB  - Wiley
KW  - Social marketing
KW  - Internet marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10700375
ER  -