Schultz, Mike,  1974- <br/><br/>
Professional services marketing  how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /  [electronic resource] : 
Mike Schultz, John E. Doerr, and Lee W. Frederiksen. 
 - 2nd ed. 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  2013. 
 - xv, 352 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Branding (Marketing)<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .S357 2013eb 
<br/><br/><label>Dewey Class. No.: </label>658.8