TY  - BOOK
AU  - Schultz,Mike
AU  - Doerr,John E.
AU  - Frederiksen,Lee W.
ED  - ebrary, Inc.
TI  - Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success 
AV  - HD9980.5 .S357 2013eb
U1  - 658.8 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Service industries
KW  - Marketing
KW  - Branding (Marketing)
KW  - Electronic books
KW  - local
N1  - Includes index; pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10704070
ER  -