Mootee, Idris,  1958- <br/><br/>
60-minute brand strategist  the essential brand book for marketing professionals /  [electronic resource] : 
 Sixty-minute brand strategist 
Idris Mootee. 
 - Hoboken, NJ :  Wiley,  c2013. 
 - x, 246 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .M676 2013eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27