Budelmann, Kevin. <br/><br/>
Brand identity essentials  100 principles for designing logos and building brands /  [electronic resource] : 
 Brand identity essentials :  one hundred principles for designing logos and building brands 
Kevin Budelmann, Yang Kim, Curt Wozniak. 
 - Beverly, Mass. :  Rockport Publishers,  c2010. 
 - 208 p. :  ill. (chiefly col.) 
<br/><br/> Includes index. 
<br/><br/>Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. 
<br/><br/> This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Logos (Symbols)--Design.<br/>Industrial design coordination.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>NC1002.L63  / B83 2010eb 
<br/><br/><label>Dewey Class. No.: </label>741.6