Holtzclaw, Eric,  1973- <br/><br/>
Laddering  unlocking the potential of consumer behavior /  [electronic resource] : 
Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. 
 - Hoboken, N.J. :  John Wiley & Sons, Inc.,  2013. 
 - xvi, 208 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H637 2013eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/342