TY  - BOOK
AU  - Holtzclaw,Eric
AU  - Holtzclaw,Kaitlyn
ED  - ebrary, Inc.
TI  - Laddering: unlocking the potential of consumer behavior 
AV  - HF5415.32 .H637 2013eb
U1  - 658.8/342 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Consumer behavior
KW  - Electronic books
KW  - local
N1  - Includes index; History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10728379
ER  -