Measuring up how advertising affects self-image / [electronic resource] :
Vickie Rutledge Shields with Dawn Heinecken.
- Philadelphia : University of Pennsylvania Press, c2002.
- xvi, 206 p. : ill.
Includes bibliographical references (p. [187]-195) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Gender identity in mass media. Advertising. Semiotics.