TY  - BOOK
AU  - Leroux Miller,Kivi
ED  - ebrary, Inc.
TI  - Content marketing for nonprofits: a communications map for engaging your community, becoming a favorite cause, and raising more money 
T2  - The Jossey-Bass nonprofit guidebook series
AV  - HD62.6 .L46 2013eb
U1  - 658.8 23
PY  - 2013///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Nonprofit organizations
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10748731
ER  -