Kaiser, Michael M. <br/><br/>
The cycle  a practical approach to managing arts organizations /  [electronic resource] : 
Michael M. Kaiser with Brett E. Egan. 
 - Waltham, Mass. :  Brandeis University Press,  2013. 
 - 187 p. :  ill. 
<br/><br/>Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Performing arts--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN1584  / .K245 2013eb 
<br/><br/><label>Dewey Class. No.: </label>791/.068