Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? /
Kari Tuominen, Sami Lahti ; Graphics: Lasse Malmberg.
- 1 online resource (142 pages) : illustrations (some color).
- Development models series .
"Baldrige 2013-2014."
9789522280497 (e-book)
Product management. Competition. Mass customization.