Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? /
Kari Tuominen, Sami Lahti ; [graphics, Lasse Malmberg].
- 1 online resource (142 pages) : illustrations (some color)
"EFQM 2013."
9789522285928 (e-book)
Mass customization. Product management. Total quality management.