TY  - BOOK
AU  - Tuominen,Kari
AU  - Lahti,Sami
AU  - Malmberg,Lasse
TI  - Competitive advantage through mass-customization: self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? 
AV  - HF5415.15 .T86 2012eb
PY  - 2012///
CY  - [Turku, Finland]
PB  - Benchmarking Ltd.
KW  - Mass customization
KW  - Product management
KW  - Total quality management
KW  - Electronic books
N1  - "EFQM 2013."
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10754735
ER  -