TY  - BOOK
AU  - Schaffer,Neal
TI  - Maximize your social: one-stop guide to building a social media strategy for marketing and business success 
SN  - 9781118756638 (ebook)
AV  - HF5415.1255 .S334 2013eb
U1  - 658.8/72 23
PY  - 2013///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Information technology
KW  - Management
KW  - Social media
KW  - Electronic books
N1  - Includes index; Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10763008
ER  -