Maisel, Lawrence,  1946- <br/><br/>
Predictive business analytics :  forward-looking capabilities to improve business performance / 
Lawrence Maisel, Gary Cokins. 
 - 1 online resource (274 pages) :  illustrations. 
 - Wiley & SAS business series .
 - Wiley and SAS business series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges. 
<br/><br/><label>ISBN: </label>9781118227114 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning--Statistical methods.<br/>Decision making--Statistical methods.<br/>Business intelligence.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD30.23  / .M335 2014eb 
<br/><br/><label>Dewey Class. No.: </label>658.4/013