Jaffe, Joseph. <br/><br/>
Z.E.R.O. :  zero paid media as the new marketing model / 
Joseph Jaffe, Maarten Albarda. 
 - 1 online resource (290 pages) 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118808429 (e-book) 9781118808399 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing--Technological innovations.<br/>Internet marketing.<br/>Digital media.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J298 2014eb 
<br/><br/><label>Dewey Class. No.: </label>659.1