TY - BOOK AU - Marwick,Alice Emily TI - Status update: celebrity, publicity, and branding in the social media age AV - TK5105.88817 .M36 2013eb U1 - 305.5/2 23 PY - 2013///] CY - New Haven PB - Yale University Press KW - Web 2.0 KW - Social media KW - Social status KW - Celebrities KW - Publicity KW - Branding (Marketing) KW - Electronic books N1 - Includes bibliographical references and index; A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion -- Appendix: Cast of Characters UR - http://site.ebrary.com/lib/daystar/Doc?id=10800427 ER -