The myths of creativity : the truth about how innovative companies and people generate great ideas /
David Burkus ; cover design by Adrian Morgan ; cover photograph by Andrew Rich.
- First edition.
- 1 online resource (227 pages)
Includes bibliographical references and index.
9781118729762 (e-book) 9781118729885 (e-book)
Creative ability in business. Creative thinking. New products. Technological innovations.