Hyslop, Maitland.

Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop. - 1 online resource (362 pages) : illustrations

Includes bibliographical references and index.

List of figures -- List of tables -- Acknowledgement -- Preface -- Introduction and definition -- "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future -- Appendix a -- Bibliography -- Index.

9781472416056 (e-book)


Marketing--Management.
Strategic planning.
Equality.


Electronic books.

HF5415.13 / .H97 2014eb

658.8/02