Halloran, Tim,  1969- <br/><br/>
Romancing the brand :  how brands create strong, intimate relationships with customers / 
Tim Halloran ; cover design by Adrian Morgan. 
 - 1 online resource (275 pages) 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118828960 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management.<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .H35 2014eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27