Jacobs, Sheri.

The art of membership : how to attract, retain and cement member loyalty / Sheri Jacobs. - First edition. - 1 online resource (299 pages) : illustrations, tables. - ASAE-Wiley Series .

Includes bibliographical references and index.

9781118633113 (e-book)


Associations, institutions, etc.--Membership.
Membership campaigns.


Electronic books.

AS6 / .J33 2014eb

060