Jacobs, Sheri. The art of membership : how to attract, retain and cement member loyalty / Sheri Jacobs. - First edition. - 1 online resource (299 pages) : illustrations, tables. - ASAE-Wiley Series . Includes bibliographical references and index. ISBN: 9781118633113 (e-book) Subjects--Topical Terms: Associations, institutions, etc.--Membership.Membership campaigns. Index Terms--Genre/Form: Electronic books. LC Class. No.: AS6 / .J33 2014eb Dewey Class. No.: 060