The art of membership : how to attract, retain and cement member loyalty - Jacobs, Sheri (San Francisco, California : Jossey-Bass, 2014)
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Keywords: Associations, institutions, etc. -- Membership; Membership campaigns; Electronic books