Woodburn, Diana, Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson ; Cylinder, cover design. - 1 online resource (650 pages) Includes bibliographical references and index. ISBN: 9781118509050 (e-book) Subjects--Topical Terms: Selling--Key accounts.Marketing--Key accounts.Customer relations.Sales management. Index Terms--Genre/Form: Electronic books. LC Class. No.: HF5438.8.K48 / .W663 2014eb Dewey Class. No.: 658.872