Woodburn, Diana,

Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson ; Cylinder, cover design. - 1 online resource (650 pages)

Includes bibliographical references and index.

9781118509050 (e-book)


Selling--Key accounts.
Marketing--Key accounts.
Customer relations.
Sales management.


Electronic books.

HF5438.8.K48 / .W663 2014eb

658.872