Ramaswamy, Venkatram, <br/><br/>
The co-creation paradigm / 
Venkat Ramaswamy and Kerimcan Ozcan. 
 - 1 online resource (356 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780804790758 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Relationship marketing.<br/>Product management.<br/>Business networks.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .R363 2014eb 
<br/><br/><label>Dewey Class. No.: </label>658.5/75