Bruce, Ken, Conceptions of professionalism : meaningful standards in financial planning / Ken Bruce and Abdullahi D. Ahmed. - 1 online resource (208 pages) : illustrations, tables Includes bibliographical references and index. ISBN: 9781472412515 (e-book) Subjects--Topical Terms: Financial planners--Practice.Financial planners--Professional ethics.Financial services industry--Standards. Index Terms--Genre/Form: Electronic books. LC Class. No.: HG179.5 / .B77 2014eb Dewey Class. No.: 332.024