Janotta, Sarah-Mailin, <br/><br/>
Loyalty cards in the apparel industry in Germany and Spain :  is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / 
Sarah-Mailin Janotta. 
 - 1 online resource (133 pages) :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9783954895151 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Clothing trade--Germany.<br/>Clothing trade--Spain.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9940.G3  / J36 2014eb