TY  - BOOK
AU  - Janotta,Sarah-Mailin
TI  - Loyalty cards in the apparel industry in Germany and Spain: is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? 
AV  - HD9940.G3 J36 2014eb
PY  - 2014///
CY  - Hamburg
PB  - Anchor Academic Publishing
KW  - Clothing trade
KW  - Germany
KW  - Spain
KW  - Electronic books
N1  - Includes bibliographical references
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10856475
ER  -