Yarrow, Kit,  1958- <br/><br/>
Decoding the new consumer mind :  how and why we shop and buy / 
Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design. 
 - First edition. 
 - 1 online resource (227 pages) 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118859315 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--Psychology.<br/>Consumption (Economics)--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .Y377 2014 eb 
<br/><br/><label>Dewey Class. No.: </label>339.4/7019