Walters, Suzanne, Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson. - 1 online resource (218 pages) : illustrations Includes index. ISBN: 9781555708672 (e-book) Subjects--Topical Terms: Libraries--Marketing.Branding (Marketing) Index Terms--Genre/Form: Electronic books. LC Class. No.: Z716.3 / .W235 2013eb Dewey Class. No.: 021.7