Allen, Danica R.,  1959- <br/><br/>
Customer satisfaction research management :  a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / 
Derek R. Allen. 
 - 1 online resource (264 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--Research.<br/>Customer loyalty--Research.<br/>Customer services--Quality control--Research.<br/>Customer services--Management--Research.<br/>Marketing research--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.335  / .A432 2004eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/343