Roetzer, Paul,  1978- <br/><br/>
The marketing performance blueprint :  strategies and technologies to build and measure business success / 
Paul Roetzer. 
 - 1 online resource (254 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118883570 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R5666 2014eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/02