TY  - BOOK
AU  - Roetzer,Paul
TI  - The marketing performance blueprint: strategies and technologies to build and measure business success 
AV  - HF5415 .R5666 2014eb
U1  - 658.8/02 23
PY  - 2014///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10899813
ER  -