Back where we belong - marketing as the organization's core strategy / 
guest editors, Bo Edvardsson and Philipp Klaus. 
 - 1 online resource (131 pages) :  illustrations, chart, tables. 
 - Journal of Service Management,  Volume 25 Number 2  1757-5818 ; .
<br/><br/> "formerly International Journal of Service Industry Management." 
<br/><br/>Includes bibliographical references at the end of each chapters. 
<br/><br/><label>ISBN: </label>9781784410988 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5411  / .B335 2014eb 
<br/><br/><label>Dewey Class. No.: </label>658.8