TY  - BOOK
AU  - Edvardsson,Bo
AU  - Klaus,Philipp
TI  - Back where we belong - marketing as the organization's core strategy
T2  - Journal of Service Management,
AV  - HF5411 .B335 2014eb
U1  - 658.8 23
PY  - 2014///
CY  - [Bradford, England]
PB  - Emerald
KW  - Marketing
KW  - Congresses
KW  - Electronic books
N1  - "formerly International Journal of Service Industry Management."; Includes bibliographical references at the end of each chapters
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10900544
ER  -