TY  - BOOK
AU  - Reidenbach,R.Eric
AU  - Goeke,Reginald W.
TI  - Value-driven channel strategy: extending the lean approach 
AV  - HD30.28 .R4194 2005eb
U1  - 658.4/012 22
PY  - 2005///
CY  - Milwaukee, Wisconsin
PB  - ASQ Quality Press
KW  - Strategic planning
KW  - Value
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10907808
ER  -