Hayes, Bob E.,  1963- <br/><br/>
Measuring customer satisfaction and loyalty :  survey design, use, and statistical analysis methods / 
Bob E. Hayes. 
 - Third edition. 
 - 1 online resource (311 pages) :  illustrations 
<br/><br/>Includes bibliographical references (pages 275-280) and index. 
<br/><br/><label>ISBN: </label>9780873897433 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--Statistical methods.<br/>Questionnaires.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.335  / .H39 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/12