TY - BOOK AU - Valero,Damaris TI - Branded entertainment: dealmaking strategies & techniques for industry professionals AV - HF5415.1255 .V35 2015eb U1 - 658.8/27 23 PY - 2015/// CY - [Broward County, Florida] PB - J. Ross Publishing KW - Branding (Marketing) KW - Brand name products KW - Mass media and publicity KW - Television KW - Production and direction KW - Motion pictures KW - Electronic books N1 - Includes index UR - http://site.ebrary.com/lib/daystar/Doc?id=10932284 ER -