Open innovation : new product development essentials from the PDMA - Noble, Charles; Durmusoglu, Serdar; Griffin, Abbie; Wallace, C. (Hoboken, New Jersey : Wiley, 2014)
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Keywords: New products -- Management; Product management; Electronic books