Wyatt, Justin,  1963- <br/><br/>
High concept :  movies and marketing in Hollywood / 
Justin Wyatt. 
 - 1 online resource (250 pages) :  illustrations. 
 - Texas film and media studies series .
 - Texas film and media studies series. .
<br/><br/>Includes bibliographical references (pages [203]-225) and index. 
<br/><br/><label>ISBN: </label>9780292749498 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Marketing.--United States
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Hollywood (Los Angeles, Calif.)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN1995.9.M29  / W9 1994eb 
<br/><br/><label>Dewey Class. No.: </label>791.43/068/8